Osaka in Japan is a candidate city to host World Expo 2025. Its theme is "Designing Future Society for Our Lives" and health is one of the important keywords in this theme: Theme | OSAKA,KANSAI EXPO 2025 | 2025 Japan World Expo Committee Secretariat. Spontaneously, tobacco control is one of duties because smoking hams health and shortens lives. Prefectural Assembly and Government have plans to strengthen tobacco control by local legislation. However, I doubt if this issue is seriously tackled in Osaka because Prefectural Government does not understand the significance of tobacco control and actually allows tobacco promotion in Expo'70 Commemorative Park, a Prefectural park build on the site of the past Expo 1970 held in Osaka. In my opinion, tobacco promotion should be banned to create a future without tobacco.
日本語版はこちら: 大阪は「健康」万博を開けるか？受動喫煙防止の他に必要なタバコ規制: 広告・販促・後援の禁止 - muen_desireの日記。
Tobacco Control is weak in Japan
Tobacco control is not strictly enforced in Japan although Japan is a party of FCTC (WHO Framework Convention on Tobacco Control). The law of protection from exposure to tobacco smoke will cover only 45% of restaurants, for example, even though it has made an amendment in this summer. Advertising, promotion and sponsorship are still allowed in public spaces. Pictorial warnings are not yet introduced to the packages. Tax is not very high although it has just raised in this October .
Osaka plans to protect more people from exposure to second-hand smoke
Strengthening tobacco control is one of the tasks for Osaka to make the 'healthy' theme convincing so as to be selected as the venue of Expo 2025. Osaka Prefectural Government plans to make a local law to protect more people from exposure to second-hand smoke. The bill will be submitted to Prefectural Assembly on February 2019. Additionally, the majority of Assembly agreed that another bill to protect, especially, children from exposure to second-hand smoke will be approved by the end of this October i.e., before the final vote at BIE's General Assembly in Paris on 23rd November.
Promotion of heated tobacco products (HTPs), such as iQOS of Philip Morris International, glo of British American Tobacco and ploomTECH of JT(Japan Tobacco), is repeated in the park on weekends when events are organized. The tobacco industries collaborate with the event organizers and assemble tents for smoking areas in order to promote HTPs there. I asked the park office to prohibit tobacco promotion from the events, but the office said that the event organizers are responsible for choosing collaborators and the office cannot ban tobacco industries from the events. Check the photos of tobacco promotion at the end of this article.
WHO recommendation and agreement under FCTC
WHO has recommended that heated tobacco products (HTPs) should be treated in the same way as the standard cigarettes. A quotation from WHO | Heated tobacco products (HTPs) information sheet is:
All forms of tobacco use are harmful, including HTPs. Tobacco is inherently toxic and contains carcinogens even in its natural form. Therefore, HTPs should be subject to policy and regulatory measures applied to all other tobacco products, in line with the WHO Framework Convention on Tobacco Control (WHO FCTC)
Recently, on 6 this October, 8th Conference of the Parties of FCTC in Geneva (WHO | Eighth session of the Conference of the Parties (COP8)) closed and the parties agreed that HTPs are regulated in the same way as the standard cigarettes are:
So, HTPs promotion should not be allowed according to FCTC article 13: WHO | Guidelines for implementation of Article 13.
Can Expo 2025 leave a lecacy helpful for heath to Osaka?
I am afraid that Expo 2025 site, if Osaka is selected as the venue, will be again used for tobacco promotion after the period. If Osaka thinks people's health seriously, it is important to prevent next generations from starting any form of tobacco products. One way, as FCTC suggests, is to ban tobacco promotion from public spaces, in particular where lots of children come like Expo'70 Commemorative Park in order not to touch their eyes.
Garage Sale at Festival Plaza (Omatsuri-hiroba) on 20th May 2018
You can find Philip Morris's promotion very near Tower of the Sun. The tower shows its back.
A panoramic view:
The website (in Japanese) is: ガレージセールへ行こう！